Belrobotics is a global leader in robotic lawn mowers for large grounds. Based in Wavre, Belgium, the company also develops innovative robotic ball pickers for golf driving ranges as well as other robotic solutions.

Faced with an unsatisfactory pace of growth, M. Emmanuel Bois d’Enghien, CEO of Belrobotics, asked Synthesix for its support. Through our analysis, we helped identify that the company’s current commercial strategy was placing an excessive share of risks on its end customers, thereby putting a brake on its adoption. We helped devise new service-based commercialization approaches, tailored to different activity sectors. We subsequently developed detailed business plans to guide the company in pursuing these opportunities.

Our support helped Belrobotics secure a majority equity investment by a new industrial partner, giving the company the means to pursue its expansion and implement the new strategy.